Engage targeted customers using Google search and social media.

Digital marketing can be split into three main categories. Learn about each one to help you decide which is best for your situation…

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Pay Per Click (PPC)

Instant Google listing. Start receiving qualified traffic to your site within 24 hours of account activation.

Optimisation (SEO)

Build up Google trust and climb the organic ranks. Widely considered to be the most ideal long term strategy.

Social Media (SMM)

Reach thousands of potential customers through social media. We can handle any part, or all of your social media campaign.

PPC – Pay Per Click (AdWords)

Image showing Pay Per Click Advertisements on Google for Services Online

In case you haven’t heard of it, AdWords is Google’s Pay Per Click platform and is, without a doubt, the largest online platform due to Google’s unmatched status as the leading search engine provider in the world. We are experts in everything involved in building and managing a Google AdWord’s campaign from the ground up. We provide our clients with all the features available, things like Search, Display, Retargeting, Product Listing Ads, and Mobile PPC.

It is our goal to ensure that you make a profit from AdWords. That’s why we work diligently to make sure that all activity on your site is tracked down: each sale, phone call, or site visit is recorded and analysed to provide you with the information you need to improve your returns.

We have PPC experts in house right now who are ready to launch and manage a campaign for your business.

Another thing: there are no hidden costs or limitations to our service. We set you up so you can take advantage of all AdWords features allowing you to make the most profit possible!

Get in touch and we’ll provide a detailed plan of action for running your AdWords accounts profitably.

SEO – Search Engine Optimisation

Image showing search engine results for online servicesSearch Engine Optimisation can mean the difference between a business succeeding or failing, yet many people overlook this vital part of the business strategy. You’ll be amazed at how affordable is to have someone take care of this for you, allowing you to concentrate on the thing that matters – the product or service.

We build up trust with Google using many techniques both on page and off so your website will appear in the organic Google rankings for relevant search terms. This is the section on Google beneath the ads (PPC). Once you appear here, you’ll be receiving the lion’s share of the traffic for your particular keyword, and you won’t be paying for each click as your listing is organic (Google has placed you there off it’s own accord following our optimisation techniques).

We have SEO experts in house right now who are ready to launch and manage a campaign for your business.

Please be aware that SEO is not an instant solution like PPC. Be prepared to allow a campaign to run for more than one month. Building up Google trust takes time but it pays off in the end.

Have a look at our SEO packages to gain a better understanding of what we do and what best suits your budget. SEO Packages.

SMM – Social Media Management

Image showing a Social Media post with built in linksWe would always advise to combine SMM with either of the above two marketing channels. Social media has incredible power but knowing when and how to use it is something that so many get wrong. Understanding the psychology of the particular social media platform user is key to success. The combination of a clever social media campaign and a powerful Google search campaign (PPC, SEO or both) is how you succeed online.

We specialise in many social media platforms but we recommend, and see the most success using Facebook and Twitter. For this reason, we strongly recommend using these platforms for your business. If you don’t already, we can set this up for you. We also strongly recommend making use of Google’s own platform ‘Google+’. Again, knowing how to utilise this platform is not very obvious but Google+ is a very effective tool, especially for local searches. Let us manage this for you.

We have SMM experts in house right now who are ready to launch and manage a campaign for your business.

It’s worth noting that a highly active social media presence helps build up trust from Google so running a SMM campaign will compliment an ongoing SEO campaign.

Have a look at our SMM packages to gain a better understanding of what we do and what best suits your budget. SMM Packages.

Transparency all the way

At i-core2, we strongly believe in being honest with our clients from the outset. If it is evident to us that your budget and commitment level are not adequate to be able to make a successful digital marketing and/or AdWords campaign, we’ll let you know. Sure, we are running a business, but it does nobody any good to take your money if we are not certain that we can help you make a profit. We’re straight shooters, and we also consider it to be part of our job to help you manage your expectations from the beginning of our working relationship. We look at it this way: what good does it do for us to make unrealistic promises and disappoint you? What good is an unsatisfied client that will never come back for future business? We’d much prefer to lose a sale up front, but to keep you as a customer in the long run. So just know this: when you work with i-core2, you can feel secure that you are getting honest and solid advice that will work best for you and your company’s digital marketing goals.